VICTOR
VARANA
A Visionary Artist, Music Designer, Holistic Guide, and Entrepreneur.
An alchemist who orbits within the Art, Wellness, and Hospitality Worlds.
Founder of YogaMultimedia, a School of Yoga, and the creator of KalamBalam, Art form of Living.
Over three decades, Victor has directed and collaborated on meaningful journeys with other visionary artists, holistic guides, and conscious brands, touching thousands of souls who carry the resonance of his work long after the experience ends.
FOUNDER
and CREATOR
THE TRAJECTORY -
Over three decades, Victor has directed sensory brand identities and transformational wellness retreats across three continents — touching thousands of souls who carry the resonance of his work long after the experience ends.
Among thousands of global submissions, legendary producer Rick Rubin selected and still displays two original KALAM BALAM works on @tetragrammaton.now — a distinction shared by virtually no other artist.
This is the gravitational pull behind every collaboration.
Victor Varana
Founder & Creator
The INSTRUMENTS
- 30+ years across visual identity & digital art
- 10 years of music production & sound design
- 15 years designing and operating transformational retreats
- World touring yoga teacher certified E-RYT500
- Worked with luxury wellness brands across three continents
- Selected by Rick Rubin — two original works displayed on @tetragrammaton.now