

- Visionary Artist
- Music Designer
- Holistic Guide
- Entrepreneur.
Victor VARANA
An alchemist who orbits within the Art, Wellness, and Hospitality Worlds.
THE TRAJECTORY -
A lifetime in this journey. Victor embraced traditional martial and healing philosophies, music, and art creation since he was a young child. He studied photography and graphic design and founded and managed a web & graphic design studio for 10 years, working with brands like Corona from Grupo Modelo. He was a member of the board of directors of Alberca Artes, a space for the arts with a gallery, a recording studio, and a nonprofit organization that promoted the arts in Mexico. Fotografest 2005, a festival he co-directed, won a FONCA (the National Fund for the Arts and Culture in Mexico) funding contest for its second edition in 2007. He is certified ERYT500 and has been a world-touring yoga teacher leading workshops, retreats, and teacher trainings at top destinations across three continents since 2009, collaborating with major brands in the yoga world and touching thousands of souls who carry the resonance of his work long after the experience ends. He has collaborated with hundreds of top art, wellness & hospitality brands, fellow artists, healers, and yoga teachers in epic projects over three decades.
Among thousands of global submissions, legendary producer Rick Rubin selected and still displays two original KALAM BALAM works on @tetragrammaton.now — a distinction shared by virtually no other artist.
This is the gravitational pull behind every collaboration.

The BADGES
30 + years
Across visual identity & digital art
World touring
E-RYT500 certified yoga teacher
15 + years
Designing and operating transformational retreats
3 Continents
The depth of my work
10 + years
Music production and sound design
Selected
Two original works displayed on @tetragrammaton.now curated by Rick Rubin

