Branding is an interesting topic that can be understood or described in many ways. Here are seven different aphorisms about branding, inspired by insights from some of the industry's biggest marketing giants.
aph·o·rism / noun / a pithy observation that contains a general truth.
Branding is a concept that revolves around the design of a service or product and its end-user experience. It encompasses values related to a specific group of people and offers solutions to problems that are significant to that group.
Your brand is the reason customers choose you over competitors, even if it means paying extra.
Branding involves associating yourself with values that others may not realize you possess or care about, yet you want them to find interesting and important.
Branding creates a connection between the mysterious and the familiar.
A brand is the reputation earned through meeting, exceeding, or failing to meet expectations.
Branding is more than just a logo, a color palette, and graphic elements used in business communications; it encompasses the entire organizational experience.
Branding is an insight followed by strategy, tactics, execution, and value.
If you have defined your branding already and are ready to move on into a marketing your brand, learn about the 3 biggest challenges of marketing and the pillars that make a marketing campaign sustainable. ------------------------------- Sept 17, 2023
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