The 3 biggest marketing challenges you need to tackle to stay above the water as a solopreneur

When it comes to promoting your brand and selling your products, there are many steps to follow and many hands to put at work. For a better chance of success in your endeavor consider to tackle the following challenges:

1- Find the best way for you to reduce the cost of CAC consumer acquisition cost. This can be achieved in many ways including to select the most popular social platform of your ideal clients, improving the retention of your already consumers, optimizing your funnels, creating affiliate programs, retargeting or building a community among other strategies that you can implement according to your product and clients.

2- Increasing organic reach and engagement . To improve on this field you have to develop a consistent content strategy with strategies like posting consistently at optimal times, using relevant hashtags, engage with your followers, create Facebook groups, collaborate with other creators, encourage user generated content. These are some of the actions that you can take to grow your organic reach.

3- Measuring your return of investment ROI. Make sure to be effectively collecting data and make the proper adjustments on time to improve results. Set measurable goals like selling certain number of units in certain amount of time with a specific budget and channel. Consider strategies using technology that makes collecting data and automation more efficient. 

There are many challenges when it comes to sell products or services using digital marketing. The good news is that everyday more and more technology that can help us automate and accelerate our process are seeing the light. Its kind of overwhelming and a challenge of its own to figure out which is the best tool to choose, so as soon as you find one that works for you, deep dive on it and don’t move on to the next tool until you have master that one and can keep the engine running smoothly while you try new avenues, unless of course, you have a marketing team with different staff members dedicated to explore or manage more than one avenue.

Learn about the 4 pilars of marketing to support a successful strategy that can lower your costs. If you are not yet that familiar with what can marketing mean, check this list of 7 branding aphorisms.